The fashion industry has historically been extractive — exploiting people, resources, and the environment across the globe. For decades, our systems were designed to prioritize shareholder returns and profit over people and the planet. They have fueled consumer addiction to fast fashion and an ever-faster cycle of production and consumption. Companies like Shein, Temu, and Amazon have used algorithms to maximize consumption —at the expense of common sense, ethics, and sustainability.

„We don’t need small fixes.
We need a paradigm shift — a complete redesign of how supply chains work.“

Lisa Morales-Hellebo

For the first time in history, digitalization gives us the tools to make this change. We now have the opportunity to refashion supply chains into systems that serve people, protect the planet, and remain economically viable. With the rise of the Industrial Internet of Things (IIoT), physical products can now “communicate” with other physical systems. This creates the largest operating system the world has ever seen — and the industrial data generated within supply chains is its most valuable asset.

Raw material suppliers, factories, and converters have always been the true value creators in fashion. Now, their data is the new oil — and Silicon Valley knows it.

About Lisa Morales-Hellebo:

Lisa Morales-Hellebo is a ventural capitalist, serial entrepreneur, innovation eco system builder and creative disruptor. Lisa is in tech for 30 years. She believes in creative problem solving through design and systems thinking.